an aerial view of a desert with rocks and sand

About our
Enthusiasm

Curated journeys designed to be felt, not rushed.

The story

a network across countries

group of people setting up campfire

How it began

A Friend in the City started with a simple idea: that the best way to see a place is with someone who already belongs there. What began as Silvia showing friends her Spain has grown into a bespoke travel house across Spain, Portugal, France and Morocco.

How we work

We don't sell packages because we don't see tourism as a product but as a service. Every journey is built from scratch around you, through a network of locals who open doors that stay closed to everyone else. Personal, private, and shaped entirely by what you love.

aerial view of village on mountain cliff during orange sunset

Silvia Romero

Silvia Romero

First woman

to cross the Amazon across 8 countries

First woman

to cross the Amazon across 8 countries

First woman to

cross the Amazon across 8 countries

+ 15 years

working in tourism

+ 15 years

working in tourism

+ 15 years

working in tourism

+120

Countries

+120

Countries

Horseshoe bend, Arizona

10.000+

Travelers

10.000+

Travelers

Our Team

The minds and hearts shaping every travel experience

David

Your friend in Madrid

man standing in front of window
Sergi

Your friend in Barcelona

A woman with red hair is standing in the grass
Iria

Your friend in Toledo

Fouad

Your friend in Morocco

Guillermo

Your friend in Madrid

Miguel

Your friend in Barcelona

Sara

Your friend in Madrid

Santiago

Your friend in Barcelona